As the AI industry grows, the need for reliable, ethical, and legally compliant training data and AI training data rights management is crucial. Versos addresses this with a Chain of Custody system that ensures video content is sourced and licensed ethically, keeping everyone in the AI data ecosystem protected and compliant. Here's why Chain of Custody is essential in today’s AI landscape.
What is Chain of Custody in data licensing for AI training?
- Chain of Custody tracks every piece of content from ingestion to licensing, ensuring full transparency.
- This starts with a provenance record that lists every asset in a collection, provides details on the copyright holder and includes digitally signed copies of license terms. A digital object identifier is registered for the provenance record and the entire transaction is recorded on the bitcoin blockchain.
- Each transformation of the licensed material is recorded to ensure the chain of custody is maintained as assets are modified for AI training.
- Finally, every transaction is immortalized including details of every asset included, digitally signed copies of the license agreement with terms and conditions and permanently store that with additional DOI and registry entry on the bitcoin blockchain.
- This process ensures all data is ethically sourced and legally compliant, reducing legal risks.
Why is Chain of Custody Necessary?
- Legal Protection: As lawsuits from companies like The New York Times and Getty Images highlight, AI companies must avoid using unlicensed data. Chain of Custody ensures data is legally sourced and tracked.
- Protects Creators and Studios: Content creators retain control over their work while earning revenue from licensed usage without the risk of unauthorized use.
- Traceability: Chain of Custody allows both AI companies and content creators to trace video content’s full history—ensuring transparency and accountability.
Key Benefits of Versos' Chain of Custody System
- Legal Compliance: Ensures AI companies use verified, rights-cleared content to avoid legal exposure.
- Creator Protection: Studios and creators can monetize their content while maintaining control and visibility over licensing terms.
- Data Traceability: Tracks content from the moment it’s ingested to its final use, ensuring all parties follow the proper protocols.
- Trust in AI Ecosystem: Builds trust by ensuring that all stakeholders—AI developers, data brokers, and content creators—work within a compliant and ethical framework.
How Versos Ensures a Transparent Data Supply Chain
- Multimodal Search: Helps AI teams find and license structured, model-ready video content.
- Automated Labelling and Metadata Generation: Tracks ownership, licensing terms, and consent across the data lifecycle.
- Advanced Video Segmentation: Improves the quality and accuracy of training data.
- Rights-Cleared Supply: Only verified creators and studios are onboarded, ensuring content is ethically sourced and compliant.
Chain of Custody is the New Standard in AI
Versos’ Chain of Custody system is setting the new standard for video data licensing in AI. It ensures that both content creators and AI companies can navigate the complex world of AI training data with confidence, knowing that all data is ethically sourced, legally protected, and fully traceable.
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